2017 Holden Astra Sedan to Replace Cruze

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Holden today announce that the Astra sedan will be joining their line up, effectively replacing the locally made Cruze which ceased production last year.
While the Astra hatch back is coming from Opel in europe, the Astra sedan will be based on the U.S. spec Chevy Cruze and be built in South Korea.

Todays news comes on the back of news released yesterday by motoring website Car Advice that Holden was rolling back the prices on the recently released Astra Hatch.

Holden has today announced that it will cut between $250 and $1700 from the price of the Holden Astra, only a month after the brand launched the new model in Australia.
Speaking with media at the Detroit motor show, Holden chairman and managing director, Mark Bernhard, said that the decision was driven by customers.
“The feedback we’ve had from dealers and customer enquiries, we’re taking the opportunity to realign where the pricing is,” Bernhard said.
“Part of that will be a price rollback different by trim level relative to the competitive set between $250 and $1700. It now makes it the most compelling vehicle in the small car segment with this pricing.”

Please visit the link above for to read the full story on car advices website.

Sourcing the Astra sedan from Korea could give Holden a chance to bring the sedan in at a cheaper price but that could be a hindrance to sales of the hatch as Holden has been marketing it as a premium vehicle.
I am going to be very interested to see how the motoring public react to a car from South Korea being badged the same as one being billed as a premium European vehicle.
Certainly doesn’t look to bad will very interesting to see the pricing and specifications when it arrives in show rooms in May.
Massive thanks to Holden for the pics check out all the info below.

Astra Sedan Bolsters Holden’s World-Class Small-Car Line-Up

  • Next-generation Astra sedan confirmed for Australian release in May
  • Astra sedan born in Germany, manufactured in Korea with design and engineering input from Australia
  • Built on same D2 architecture as Astra hatch; based on global Chevrolet Cruze
  • Astra sedan promises polished driving manners, great technology and unique GM Australia design and engineering treatment

Holden has announced the next step in its rejuvenated small-car strategy, with confirmation the all-new Astra sedan will launch in 2017. Astra sedan joins Astra hatch and Astra coupe siblings to expand Holden’s world class small-car line-up, giving customers their choice of world-class small car offering.

Utilising the same Delta 2 architecture as the Astra hatch (with GM Europe’s Russelsheim HQ as the homeroom), Astra sedan is a great example of Holden’s ability to handpick the best vehicles for Australia from the GM global portfolio, being the only brand to offer both the Opel-based hatch variant and Chevrolet-based sedan variant in its line-up.
Holden’s Director – Planning and Program Management, Marinos Panayiotou, said Holden is leveraging GM’s global product portfolio and, with Astra sedan, customers have a vehicle that effortlessly blends functionality and comfort, with more than a touch of luxury.
“Last year, Holden committed to launching 24 new products by 2020, and Astra sedan represents the thirteenth of those, joining Astra hatch and Astra coupe to continue building a world-class small car range,” said Mr. Panayiotou.
“Astra sedan is a truly global vehicle, developed in Europe, manufactured in Korea and finished with design elements and significant engineering input from Holden.
“Astra’s luxurious interior is complemented by advanced driver and connectivity technology in addition to progressive exterior styling which, when you add to the hatch variant, gives Holden a strong line-up in the small-car segment.”
Based on the US-designed, Chevrolet Cruze, Holden’s Astra sedan boasts key local input to give this global vehicle a uniquely Australian flavour to appeal to Australian customers.
LOCAL INPUT KEY TO ASTRA SEDAN IDENTITY
Designed in North America, Astra sedan also received bespoke styling treatment from the renowned GM Australia design team, with a sophisticated front grille and fascia to give the Astra range a more cohesive appearance.
“Sharing the same architecture as the Astra hatch, the new Astra Sedan assumes a rational, sophisticated persona to expand on the appeal of the sports styled hatch,” said Mr. Ferlazzo.
“Our Australian designers have styled a unique Holden face with exclusive new front fascia and grille, closely aligning with the next generation Commodore to give a more cohesive look to not Astra, but to the wider Holden product range.”
Astra sedan also benefits from in-depth local engineering carried out at Holden’s Lang Lang proving ground to ensure it exhibits the refinement and composure displayed by its sibling, Astra hatch.
Holden’s Executive Director – Sales, Peter Keley, said Astra sedan grows Holden’s small-car line-up whilst the move would also simplify Holden’s small-car strategy.
“Whether it’s the world-class sports hatch, stylish coupe or sophisticated sedan, the Astra nameplate communicates European engineering and global design strength a strong reputation for reliability, earned over a 30 year association with Holden,” said Mr. Keley.
“With the addition of Astra sedan, Holden’s small car range is looking stronger than ever, couple that with the recently launched Trax, Colorado and Trailblazer, and our focus on bringing the best new vehicles for our customers is crystal clear.”
Going on sale at the start of February, Trax will be the next vehicle introduced to the Holden range and the latest to demonstrate a renewed focus on in-car technology and stylish design.
With Astra sedan hot on the heels of Trax, it’s clear Holden showrooms are in the midst of a major product overhaul.

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